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市场调研的作用

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市场调研的作用

  不论从加强国家宏观调控,还是从发挥企业自主经营的作用来说,经济管理部门和参加市场商品交换活动的各类企业,都必须了解市场动态,掌握市场供求变化的规律。只有重视市场调研,才能使自己的工作取得主动权。

  市场调研的作用主要有以下几点:

图:市场调研的作用

市场调研的作用

  1、TONGGUOSHICHANGDIAOYAN,KEYIZHENGQUERENSHIGUOQINGGUOLI,WEIHONGGUANJINGJIJUECEYUDIAOKONGFANKUISHICHANGXINXI,BINGYOUXIAODIZHIDAOGUANLIBUMENGENGKEXUEDIZHIDINGGUOMINJINGJIJIHUA。

  2、TONGGUOSHICHANGDIAOYAN,KEYILEJIESHICHANGZONGDEGONGQIUQINGKUANG,JUCIDIAOZHENG、QUEDINGQIYEDEFAZHANFANGXIANG。SHICHANGGONGQIUYOUSHANGPINKEGONGLIANGHEGOUMAILIZUCHENG。LEJIESHANGPINKEGONGLIANGKEDUIGONGNONGYESHENGCHAN、SHANGPINKUTAI、JINCHUKOUJISHANGPINHUOYUANJINXINGDIAOCHAFENXI,LEJIESHANGPINXUQIULIANGHEXUQIUGOUCHENG,KETONGGUODUIGOUMAILI、DIQURENKOU、XIAOFEISHUIPING、XIAOFEIGOUCHENGDENGYINGXIANGYINSUYUYINGXIANGCHENGDUDEDIAOYANYUYIZHANGWO。TONGGUOSHICHANGDIAOYAN,QIYEKEGENJUSHICHANGQINGKUANGHEQIYEZISHENDESHILI,JUEDINGQIYEDEFAZHANFANGXIANG,JINXINGZHENGQUEDESHICHANGDINGWEI。

  3、SHICHANGDIAOYANWEISHENGCHANBUMENTIGONGSHICHANGXINXI,CUJINCHANPINGENGXINHUANDAI,CUJINXINCHANPINDEKAIFAHESHENGCHAN。SUIZHEKEXUEJISHUDEJINBU,SHICHANGSHANGXINCHANPINBUDUANCHUXIAN,CHANPINDEGENGXINHUANDAIZHOUQIRIYISUODUAN。SHANGYEQIYEZAISHICHANGDIAOYANZHONG,TONGGUODUISHANGPINXIAOSHOUSHULIANG、ZENGZHANGBIANHUAQUSHIHECHANPINPUJILVDEFENXI,PANDUANCHANPINDESHENGMINGZHOUQIQINGKUANG。TONGGUOXINXIFANKUI,SHISHENGCHANBUMENANZHAOSHANGPINDESHENGMINGZHOUQIZHIDINGBUTONGDESHENGCHANXIAOSHOUJIHUA,CAIQUXIANGYINGDECHANPINCELVE,CUJINCHANPINDEGENGXINHUANDAI。SHANGYEQIYEZAISHICHANGDIAOYANZHONG,HAIKEYILEJIECHANPINDESHIYONGQINGKUANG,TINGDAOXIAOFEIZHEDUICHANPINSHIYONGDEFANYING,CONGZHEIXIEXINXIZHONGKEYIFAXIANXIAOFEIZHEDEQIANZAIXUQIU,WEIGAIJINCHANPINXINGNENG,TIGAOCHANPINZHILIANGTIGONGYIJU,YEWEIKAIFAXINCHANPINTIGONGSILU。

  4、市场调研有利于促进商品销售。商业企业业务活动的中心是商品销售,扩大商品销售,加快资金周转,将商品尽快从流通领域输送到消费者手中,是商业企业履行职能的客观要求。加快商品销售,一要商品质优价廉、适销对路,二要符合消费者的购买规律,在商品销售时间、服务项目、商品陈列、广告宣传等促销活动方面按照消费者的要求予以改进。商业企业通过市场调研活动,广泛了解市场信息,分析各类商品的销售前景,增加质优价廉、适销对路商品的经营,按照消费者的要求调整经营结构,创造企业经营特色,从而起到扩大销售的作用。

  5、SHICHANGDIAOYANHAIYOULIYUTIGAOQIYEDEGUANLISHUIPING,ZENGQIANGJINGZHENGNENGLI。ZHONGSHISHICHANGDIAOYANSHIQIYEGUANLICONGJINGYANGUANLIZHUANXIANGKEXUEGUANLIDEZHONGYAOBIAOZHI。ZAIJINGYANGUANLIJIEDUAN,QIYELINGDAOGENJUGERENDEJINGYANDUISHANGPINLIUTONGHUODONGJINXINGZHIHUI。ZAISHANGPINJINGJIBUFADA、SHICHANGJINGZHENGBUJILIEDESHIHOU,ZAIMAIFANGSHICHANGTIAOJIANXIA,RUGUOSHUOJINGYANGUANLIHAINENGYINGFUYISHI,NEIME,MIANDUISHANGPINJINGJIXUNSUFAZHAN、SHICHANGJINGZHENGRIYIJILIE、MAIFANGSHICHANGXIANGMAIFANGSHICHANGZHUANBIANDEXINXINGSHI,CHUANTONGDEJINGYANGUANLIYIBUSHIYING。ZHIYOUZHONGSHISHICHANGDIAOYAN,CONGJIUDEGUANLIGUANNIANZHONGJIETUOCHULAI,CAINENGZOUSHANGKEXUEGUANLIDETAIJIE,CAIHUICHANSHENGGUANLISIXIANGHEGUANLISHUIPINGDEFEIYUE。

  ZAISHICHANGDIAOYANZHONG,JIYAOZHONGSHIMEIGEGEBIEDEQIYESUOJINXINGDESHICHANGDIAOYANGONGZUO,YEYAOZHONGSHIZHONGDUODEQIYEJINXINGSHICHANGDIAOYANSUOXINGCHENGDESHICHANGDIAOYANWANGLUOXITONG。

市场调研的作用