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市场调研报告

  市场调研报告定义:

  SHICHANGDIAOYANBAOGAOSHIZHENDUISHICHANGQINGKUANGJINXINGDEDIAOCHAFENXIYUYANJIU,SHIDUITEDINGSHICHANGDEQUANMIANQINGKUANG,HUOMOUYICEMIAN、MOUYIWENTIJINXINGDIAOCHAYANJIUZHIHOUZHUANXIECHULAIDE,YOUZHEBUTONGYUQITALEIXINGBAOGAODETEDIAN。

  市场调研报告特点:

图:市场调研报告

市场调研报告

  1、针对性

  ZHENDUIXINGSHIDIAOYANBAOGAODELINGHUN,ZHUYAOBAOKUOLIANGFANGMIAN,DIYI,ZHUANXIEDIAOYANBAOGAOBIXUMINGQUEDIAOYANMUDE。SHICHANGDIAOYANBAOGAODEMUDEXINGHENQIANG,SHIWEILEJIEJUEMOUYIWENTI,HAISHIWEILESHUOMINGMOUYIWENTI,ZHUANXIEBAOGAOSHIBIXUZUODAOMUDEMINGQUE、YOUDEFANGSHI,WEIRAOZHUTIZHANKAITAOLUN。DIER,DIAOYANBAOGAOBIXUMINGQUEYUEDUDUIXIANG,YUEDUDUIXIANGBUTONG,TAMENDEYAOQIUHESUOGUANXINDEWENTIDECEZHONGDIANYEBUTONG。RUGUOJIBUMINGQUEJIEJUESHENMEWENTI,YOUBUMINGQUEDUZHEDUIXIANG,ZHENDUIXINGBUQIANG,ZEZHUANXIECHULAIDESHICHANGDIAOYANBAOGAOSHIMANGMUDE、HAOWUYIYIDE。

  2、新颖性

  市场调研报告应紧紧抓住市场活动的新动向、新问题,引用一些人们未知的、通过调查研究得到的新发现,提出新观点,形成新结论。只有这样的调研报告才有使用价值,能达到指导企业进行市场经营活动的目的。一般情况下,不要把众所周知的、常识性性的或陈旧的观点和结论写进去。

  3、时效性

  DANGJINSHIJIEYIJINRUXINXISHIDAI,SHICHANGJINGZHENGYUELAIYUEJILIE,QIYEZAISHENGCHANJINGYINGHUODONGZHONG,BIXUZHANGWOZHUNQUE、JISHI、XITONGDEJINGJIXINXIZILIAO,DUISHICHANGBIANHUAXUNSUZUOCHUFANYING,BINGDUIWEILAIZHUANGKUANGJIAYIYUCE,CAINENGZAIJINGZHENGZHONGQUSHENG。YINER,YAOSHUNYINGSHUNXIWANBIANDESHICHANGXINGSHI,DIAOYANBAOGAOBIXUJIANGJIUSHIJIANXIAOYING,ZUODAOJISHIFANKUI。ZHIYOUJISHIDAODASHIYONGZHESHOUZHONG,SHIJUECEGENSHANGSHICHANGXINGSHIDEFAZHANBIANHUA,CAINENGFAHUIDIAOYANDEZUOYONG。SHIJIANJIUSHIJINQIAN,YIYIJIUZAIYUCI。

市场调研报告