市场调研报告定义：

　　SHICHANGDIAOYANBAOGAOSHIZHENDUISHICHANGQINGKUANGJINXINGDEDIAOCHAFENXIYUYANJIU，SHIDUITEDINGSHICHANGDEQUANMIANQINGKUANG，HUOMOUYICEMIAN、MOUYIWENTIJINXINGDIAOCHAYANJIUZHIHOUZHUANXIECHULAIDE，YOUZHEBUTONGYUQITALEIXINGBAOGAODETEDIAN。

　　市场调研报告特点：

图：市场调研报告

　　1、针对性

　　ZHENDUIXINGSHIDIAOYANBAOGAODELINGHUN，ZHUYAOBAOKUOLIANGFANGMIAN，DIYI，ZHUANXIEDIAOYANBAOGAOBIXUMINGQUEDIAOYANMUDE。SHICHANGDIAOYANBAOGAODEMUDEXINGHENQIANG，SHIWEILEJIEJUEMOUYIWENTI，HAISHIWEILESHUOMINGMOUYIWENTI，ZHUANXIEBAOGAOSHIBIXUZUODAOMUDEMINGQUE、YOUDEFANGSHI，WEIRAOZHUTIZHANKAITAOLUN。DIER，DIAOYANBAOGAOBIXUMINGQUEYUEDUDUIXIANG，YUEDUDUIXIANGBUTONG，TAMENDEYAOQIUHESUOGUANXINDEWENTIDECEZHONGDIANYEBUTONG。RUGUOJIBUMINGQUEJIEJUESHENMEWENTI，YOUBUMINGQUEDUZHEDUIXIANG，ZHENDUIXINGBUQIANG，ZEZHUANXIECHULAIDESHICHANGDIAOYANBAOGAOSHIMANGMUDE、HAOWUYIYIDE。

　　2、新颖性

　　市场调研报告应紧紧抓住市场活动的新动向、新问题，引用一些人们未知的、通过调查研究得到的新发现，提出新观点，形成新结论。只有这样的调研报告才有使用价值，能达到指导企业进行市场经营活动的目的。一般情况下，不要把众所周知的、常识性性的或陈旧的观点和结论写进去。

　　3、时效性

　　DANGJINSHIJIEYIJINRUXINXISHIDAI，SHICHANGJINGZHENGYUELAIYUEJILIE，QIYEZAISHENGCHANJINGYINGHUODONGZHONG，BIXUZHANGWOZHUNQUE、JISHI、XITONGDEJINGJIXINXIZILIAO，DUISHICHANGBIANHUAXUNSUZUOCHUFANYING，BINGDUIWEILAIZHUANGKUANGJIAYIYUCE，CAINENGZAIJINGZHENGZHONGQUSHENG。YINER，YAOSHUNYINGSHUNXIWANBIANDESHICHANGXINGSHI，DIAOYANBAOGAOBIXUJIANGJIUSHIJIANXIAOYING，ZUODAOJISHIFANKUI。ZHIYOUJISHIDAODASHIYONGZHESHOUZHONG，SHIJUECEGENSHANGSHICHANGXINGSHIDEFAZHANBIANHUA，CAINENGFAHUIDIAOYANDEZUOYONG。SHIJIANJIUSHIJINQIAN，YIYIJIUZAIYUCI。